Audiobook Marketing Basics

Are you familiar with audiobooks? I’m sure you are as they are becoming increasingly popular in our mobile world.

There are multiple ways to publish your book, including digital, print, and audiobook form. Audiobooks have been around for a long time, and they are starting to make a huge comeback. In 2018, sales of audiobooks neared $1 billion. Thanks to companies like ACX, creating one has never been easier.

Once your book is narrated, perfected, and published, you have to get it out there to listeners. Just like your digital and print versions, there are specific tactics you can use to generate traffic, reach new listeners, and maximize your profits.

Securing Partnerships

If you want to maximize exposure and boost sales of your audiobook, you need to make sure you are creating relationships with others in the business.

Partnerships with authors, bloggers, marketers, and anyone looking to promote their work and help you do the same, can be vital to your success. Almost every business out there uses partnership programs to promote their product.

Audiobook promotion is no different.

When you are starting in the world of publishing, things can seem overwhelming. There are a million different schemes, marketing techniques, and far too many articles to read.

One of the purest forms of marketing, though, is partner promotion.

Begin the process by getting to know people in the business. Listen to other author’s books, review them, take part in social media discussions, and make your name recognizable. Be authentic and genuine when talking to someone about partnership promotions.

Creating a partnership promotion can work in several ways.

You can even incorporate multiple lines of promotion for a better reach to new listeners.

These are some of the ways you can use partnership promotion:

  • Trade audiobooks, listen, and review each other’s work.
  • Guest blog post on each other’s websites.
  • Include promotions for the other person’s audiobook in your newsletter, and vice versa.
  • Run giveaways with your fans that include samples of your partner’s audiobook.
  • Do live author events jointly to cross-promote your audiobook to both fan bases.
  • Cross-promote your audiobooks on your partner’s social media.

By keeping a healthy and open line of communication with your chosen partnerships, the sky is the limit.

Be creative and come up with ways to use each other’s clout to gain new listeners and help another author along the way.

Working through a partnership can not only be lucrative for both parties but can be fun as well.

Always remember, just because a promotion hasn’t been tried, doesn’t mean it won’t work.

Authentic Connections

The publishing world is a lot different than other business ventures out there. When you release your work to the public, you are opening your life to them. By doing this, you are making a connection with your readers.

This connection is vital to a successful book promotion.

When we get caught up in the daily drone of marketing process, promotions, and numbers, it’s easy to forget about human connection.

Your fans, they are not just fans of your writing, but of you as well. With so many books out there to read, it’s easy for listeners to forget about a book or author once they’re done listening to your audiobook.

Whether you are planning to write another book, or this is your only one, you want to keep your listeners engaged. Those who purchase your book can be the best form of marketing. Word-of-mouth is a great way to bring new listeners into the fold.

By creating an authentic atmosphere around your persona through social interaction, personal connection, and willingness to open up to readers were making them feel like more than just a customer. You are bringing them further into your book.

When you create this personal relationship with listeners, it will attract others to join in as well. You want to continually entice new listeners to download your audiobook.

By creating personal relationships, you are offering more than just a book to listen to, but also an experience a connection as well.

These are some of the ways you can create an authentic relationship with your readers:

  • Create a private Facebook group from your author page. Make this group feel as if they are unique. Don’t just post about your book, but post lively discussions and interact with your readers.
  • Write personal messages to your newsletter subscribers talking about things within your life. Give them a glimpse of who you are outside of your book.
  • Share and retweet postings relevant to your book or the literary world, created by your readers. If they are authors as well, share their book promotion.
  • Do Facebook and YouTube live events and interact with your listeners in real-time. You can make the live video specifically about your audiobook. During the video, answer questions, give insight to the process and hold conversations with those tuning in.
  • Have giveaways for no other reason but to say thank you to your listeners. This will promote others to join your readership family. Have a specific giveaway for audiobook listeners.
  • Schedule meet and greets in any location you have the capability of traveling to. Personally invite your readers to come and meet with you. Let them know that if they are in your area, you would love to have dinner with them and talk about your books.

Being authentic in no way means you have to share everything about yourself with the world.

What it does mean is that you should be true to who you are, let your personality shine, and allow your listeners to be part of that.

By creating a family atmosphere centred around your books and brand, you are encouraging listeners to promote your books, download future audiobooks, and give you genuine and honest feedback.

Listeners want to feel as if they are appreciated. They want to have a connection with the author who wrote the book that they spent their money on and took their time to listen to.

This will also encourage listeners to leave their feedback for your audiobook. This influx of reviews will help to bring in more authentic listeners from the audiobook platform that you use.

Remember, unless your book is specifically tailored to politics or religion, try not to steer conversations in those directions. You don’t want to alienate listeners.

If you want to know more about audiobook marketing, check out the featured resource below, for a free report, Audiobook Marketing Tricks; download, read it and take action 🙂



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