Filling Your Blog Editorial Calendar
When you get an idea to become a bona fide blogger, you really want to start off on the right foot. You know how blogging works and you take the time to find out which platform is best, which plugins will help you make the most of your visitors’ experience — but you get stuck when it comes time to create the actual content for your blog.
You’ll find that many marketers who teach this topic are always talking about themes and plugins — but that’s often because they make a significant commission on the promotion of those tools.
When it comes time to instruct you on creating content, they’re often just as lost as you are about the process, so you’re left struggling in front of your audience. It can be embarrassing and it can hurt your blog traffic if you start abandoning your blog frequently to wait for inspiration to strike.
By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
You have to take a three-pronged approach to blogging. First, get everything organized. If you’re scattered on your blog, it confuses the readers, search engine spiders — and even you.
Then you want to map out a schedule for your blogging efforts. Having a deadline for yourself can benefit you and help you work towards a specific goal, not just something vague.
Last, you want to begin creating your content — and we’re going to cover three options for you to choose from — a series, an individual post, or a guest blog post (and you can mix these up — you don’t have to choose from just one).
Getting Your Editorial Calendar Organized
There are two things you can do to get organized. The first is a planning calendar and the second is an editorial calendar, which is for completed work that you are doing on your blog.
You can either buy a calendar or print one out from a site like this: http://www.pdfcalendar.com/monthly/. Print one out for the current month, and possibly the next month. You can schedule it as far out as you like.
This is your planning calendar. You can use this to fill in the days with whatever you’ll be blogging about (and we’ll go over that shortly). This helps you plan what needs to be written, and when.
This is perfect for using yourself or for whenever you’re using a freelance ghostwriter to create your blog content and you want to share it with them so that they can plan for publishing dates.
Once you have the blog posts created, you can use a different type of organizer to help you schedule them for publication. A free plugin called WordPress Editorial Calendar makes this a simple drag and drop process.
As soon as you upload a new post, you can drag the post around on your calendar to wherever you want it to be for it to go live. This can help if you have some timely information that needs to bump a previously scheduled topic.
By using a calendar plugin, you can glance quickly at your blog schedule and see where there are gaps. You want a consistent publication schedule, and we’ll look at that in depth next!
How Often Should You Be Blogging?
Many people want to know how often they have to blog. Well if you feel that way, you probably shouldn’t be blogging in the first place! Blogging should be for someone who can’t WAIT to wake up in the morning and share more information with people.
If you lack that, it could be a sign that you’re in the wrong niche. But let’s talk about traffic and authority. You’ll see some leaders in a niche who blog very infrequently.
This is sometimes because blogging is a side tool for them. They primarily use other things like television, radio, webinars and live, in person seminars to attract and cultivate an audience.
For bloggers who want to use this platform as their primary source of audience engagement, then you need to make a commitment to show up and share on a regular basis.
The more, the better — but there’s an asterisk to that*
* It’s only better when there’s more if there’s something valuable that you’re sharing. In other words, don’t blog just to blog. Don’t slap up meaningless content that dilutes the truly valuable blog posts you have just because someone told you to blog 3 times a day.
What you ought to do is go through and develop your editorial calendars to see how much content you can conceivably create. You’ll be surprised at how many ideas you generate once you understand how to look for good blog ideas.
As far as search engine bots (spiders) are concerned, they like to see a certain amount of “freshness” in your blog. They typically start off visiting your blog once every couple of weeks, but they narrow their visitation schedule to index your site if you blog regularly, and this looks good and helps you get content indexed faster.
It’s also helpful to your blog subscribers if you blog frequently. If this is a topic they’re interested in, then you want to be the go-to authority figure in your niche — the person they know will have continual updates and fresh information.
A daily schedule may be best but this can be quite hard to stick to. Some people post several times and day, and this is great too, but the problem is that their posts may be a little shallow and not have much depth or detail. Don’t burden yourself trying to reach that goal, though. Just be consistent. Sometimes less is more.
If you can only manage to post 2–3 times a week, then do it two to three times a week, but ensure your posts are high-quality and of a decent length i.e., at least 1000 words long.
However, there is such as thing as blogging too little. When you start going weeks or months without blogging, don’t expect a blog audience to stick around and become subscribers and fans of your content. In fact, they won’t even know who you are!
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂