Niche Marketing Tips For Affiliate Marketers
Every marketer worth his or her salt knows what the most popular niches are — weight loss, pet care, making money online, survival, baby care, etc. are extremely profitable niches with billions of dollars being spent yearly.
These astronomical sums are enough to make many affiliates salivate and want to take a bite out of this pie by promoting products through their affiliate links and this can be a very lucrative affiliate marketing strategy.
While you can make money in these niches, it’s imperative that you niche down to a level that you can compete in. For example, weight loss is just too competitive.
As an affiliate, you’ll struggle to go up against the big boys who have lots of money to spend on building websites, advertising and more.
In some cases, it’ll be next to impossible. But what if you targeted women’s weight loss? Now the market is smaller but it’s still too tough.
What if you niched down further and targeted weight loss for women above 40 who have diabetes? Now, you’re talking! This sub-niche will be much more manageable to target, and you’ll be able to find long tail keywords that you can optimize your blog posts for.
It’s be easier to rank for the low hanging fruit and your marketing efforts will be much more streamlined. The truth of the matter is that the same products that are marketed to the general weight loss crowd will also work with the audience in the sub-niche.
It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.
Questions To Ask
Before even picking a niche, you’ll need to plan your attack. Is the competition manageable or is it beyond you? Are there products to promote? Will you be able to find places where you can drive traffic from?
All of these are very important questions that you need to ask yourself before diving into a niche. Jumping in blindly will mean wasting time and effort on a niche that’s either unprofitable or too competitive.
You’ll also need to search on Google to see what sites show up for the keywords you’re targeting.
Are there any affiliate sites? If there are, you have as good a chance as them of ranking. How optimized are their sites? Could you do better than them?
What’s their traffic like? Are there ads being displayed on their sites? What products are they promoting?
All these questions are market research that you should be doing before you even get started with your niche sites. By getting answers to them, you’ll be able to formulate a marketing strategy that will give you your best chance at succeeding in the fastest possible time.
Strategizing For Success
Take notes while doing your research for easy reference. Do not rely on your memory. Try to bulk your tasks. For example, when looking for affiliate products to promote, find as many as you can at one time.
If you’re doing keyword research, spend a day or two compiling as many keywords that you could rank for. By batching your tasks, you’ll be much more productive in the long run. Once you get started, you’ll have everything you need at your fingertips.
Study your niche before you start your affiliate marketing in it. The extra time you spend beforehand will give you a much better picture of how to proceed or if you even should. This is something all experienced affiliates do. Now you know it too. So, do it.
Niching down is just one of a number of affiliate marketing strategies, but do you really understand what affiliate marketing is all about on a basic level?
Understanding Affiliate Marketing To Succeed At It
On the surface, affiliate marketing looks like a very simple concept. You find a product for sale and you recommend it to others who might buy it. In return, you get a percentage of the sale as a commission because you’re associated with it. It’s so simple.
Just like how it is with insurance agents, door to door salesmen and real estate brokers. Affiliate marketing is all about sales and commissions.
But here’s something you should know — simple and easy are two different things.
When you’re selling online, in most cases, you’re not face to face with the prospect. The human element has been removed from the equation. Visitors to your site can leave with a click of the mouse.
Someone who doesn’t like your email can delete it and unsubscribe in seconds. Selling online while highly profitable, is a slightly different ballgame.
For starters, people come online looking for information or to be entertained. In other words, they’re looking for ‘infotainment’… and even if you’re in a niche like gardening, golf or woodworking, the same rule applies.
Your content not only needs to help the reader, but it must hold their attention… and guess what? Social media sites, instant notifications and a short attention span are all waiting to rob you of that sale.
Door to door salesmen never had it this tough. There is much more rejection online. The only difference is that it’s not so obvious.
So, always make your content relevant, entertaining and useful. The goal is to get the reader to trust you. Use whatever it takes from infographics to videos to pictures of the product, etc. to remove all mental obstacles from the buyers’ minds and show how useful the product can be for solving their problems… and be subtle about it.
The next thing you should know is that unlike real-life sales where the prospect comes to your store or you can go knocking on doors prospecting, when it comes to online marketing, things are a little different.
Building a website alone doesn’t automatically mean that you’ll get floods of traffic. You may not get any for years. To sell online, you need to go and GET traffic. It’s all about ‘getting’ and not sitting around waiting.
You’ll need to drive traffic on your own by using free or paid methods. So, you must learn a few traffic generation techniques and take action.
When running an online business, you must track your results. Does your site have visitors? Do your products convert? Where is most of your traffic coming from?
Are your emails being opened? Which pages on your site see the most traffic? Which ads are performing well and which need to be shut down?
As you can see, there are many variables involved and by tracking your results, you’ll know where to multiply your efforts and scale up… and where your efforts are yielding no fruit.
You’ll also know where you’re not performing as well as you should and be able to remedy the problem. You’ll never know this if you don’t track.
So, remember the 3 T’s of affiliate marketing. Trust, traffic and tracking. If you follow these T’s to a T, you’ll succeed at affiliate marketing in record time.
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