So, you have decided that you want to make money online and want to start with blogging. That’s great but do you know what type of blog you should be creating if you want to monetise it?
Before we begin, it is important to note that building a business around a blog is a great way to start a business and it is also very cheap to do so; all you need to start is a domain name and some web hosting so it is well worth giving it a try.
And if you have an existing business, why not incorporate a blog into that too to boost your earnings 😊
There are several different types of blogs out there. Not all will earn you money… and even those that you think will generate an income, might not — if you commit a few cardinal errors.
This article will shed light on a few types of blogs and what you can do with them. Instead of pigeonholing the blogs into specific categories, it’s important that you view them based on their income-generating possibilities rather than the purpose for which they’re built.
OK, let’s crack on…
These types of blogs have very low income-generating potential. Generally, they’re nothing more than online ramblings where you write about your thoughts and feelings on what’s going on in your life, etc.
You may have a readership that’s comprised of your friends, family and the occasional curious onlooker. Monetizing such a blog will be difficult unless you specialize in one topic and make most of your upcoming content about it.
For example, a lady who has a personal blog may decide to write about make-up tips and so on and start promoting cosmetics, skin care products, etc. It’s possible — but difficult to make money with this type of blog.
These are the most common types of blogs which are created to target a specific audience. If you wish to do affiliate marketing or sell your own products, you’ll want to create these niche blogs.
It’s important to get an umbrella domain for the market while you niche down. What does that mean?
Let’s assume you wish to create a blog on ‘homemade dog food’, buying a domain that’s too closely related to the niche such as DogFoodZone.com will stifle your growth. What if you wish to blog about dog training in future?
Instead, you may buy a domain such as HealthyPaws101.com (this domain is probably taken, but you get the idea).
By having a domain that is like an umbrella for the niche, you’ll be able to blog about other topics in the niche. After you’ve written about 200 articles on homemade dog food and you’re ranking well, what then?
Well, with the HealthyPaws101 domain, you can start blogging about puppy training. It will be a new category on your blog. As time goes by and you start going deep into each different and related category, you’ll have an authority site.
This is how authority sites are built. They’re just a niche sites that grew big.
These sites are similar to personal blogs, but they have a purpose here. Let’s assume you’re overweight and decide to go on a weight loss journey. So, you start a blog to journal your progress and let people know what you’re doing.
When you have progress, you can share what tools and methods you’re using. If you’re following a program such as P90X, and losing weight, you can share your affiliate link to the Beachbody website and make commissions when others sign up.
You may also have links to products on Amazon. Maybe you’re using resistance bands, push up bars, yoga blocks, etc. Whatever you’re personally using, you can promote too — because it works for you.
Herein lies the crux of this type of blog — You MUST be making progress and succeeding for people to trust you.
It doesn’t matter if it’s an online marketing blog or a keto blog or even a calisthenics blog. You MUST have results for people to trust you. Your success and progress will spur them to trust your journey and do what you’re doing — and buy what you’re using.
These are blogs with different topics that you’ll curate content from different sites.
You won’t need to create much content yourself… and will make most of your money from ads and affiliates who promote your site.
Beginners would do well to steer clear of these types of sites. You’re better off targeting one niche and building a brand and an audience.
Guest Post Blogs
Similar to curation, but you’ll be vetting the different guest posts and only posting what’s relevant to your niche. This is more of a technique than a type of blog per se. Some blogs are totally made up of guest posts… while others have lots of content created by the blog owner and the guest posts are also thrown into the mix.
You’ll need to decide if you need guest posts to supplement your content marketing efforts or if you’d rather have a blog where all content is proprietary (with no need for outbound links).
Besides these types of blogs, there are blogs that are dedicated to teaching… or the pursuit of a certain lifestyle, etc.
At the end of the day, the fundamentals are the same when it comes to profitability. Your blog will need traffic… and once visitors reach the blog, it will need useful and entertaining content that promotes and sells products.
The profitability of a blog is dictated by its ability to sell. You’ll do that with affiliate links, product links, ads, and also build a list that you can re-market to in future.
While you don’t need all these components in place, you definitely need the list building and the links that translate to sales. Your blog only makes money when people buy from or through you.
Create a blog that people love because of its value… and they’ll trust you and buy whatever you recommend.
“Successful blogging is not about one time hits. It’s about building a loyal following over time.” — David Aston